Senior GTM Operations Manager · Wistia

Learning AI Product Management by building

I've spent seven years designing and building systems that power B2B SaaS companies, from attribution to lifecycle to integration. Now I'm building AI products end to end. Most recently: an agent operator that runs, cleans, and administrates Salesforce, HubSpot, and Outreach; an iOS app to prepare MBA students for consulting interviews; an adventure video game playable in the browser; and a daily estimation game, Ballpark — all three shipped to the App Store. Through an MBA at UCLA Anderson, I'm combining that technical expertise with strategic decision-making to build complete products.

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James Holm
Marketo Certified Expert
Certified Salesforce Admin
HubSpot Email Marketing Certified
Portfolio

Featured work

Designed, built, and shipped.

Background

Experience

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Wistia

Current
Senior GTM Operations Manager
B2B SaaS · Video
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MX

Marketing Operations
FinTech
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Pattern

Marketing Operations
eCommerce
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Entrata

Marketing Operations
PropTech
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Versured

Product Management · Salesforce AMS
InsureTech
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Podium

Platform Integrations
MarTech
About

The through-line

I run go-to-market systems for a living: the attribution pipelines, lead routing, and automation that revenue teams depend on. Seven-plus years across FinTech, eCommerce, PropTech, and InsureTech, certified in Salesforce, Marketo, and HubSpot.

The projects here started as gaps in the stack: tools I needed that didn't exist. That's where the MCP operators for HubSpot, Salesforce, and Outreach came from, and the iOS app now in App Store review.

I'm completing an MBA at UCLA Anderson while running GTM at Wistia.

GTM Strategy Marketing Ops Salesforce Marketo HubSpot AI Tooling B2B SaaS MBA · UCLA Anderson